Welcome to the Writing for Social Media Course at NZ Writers' College.

This Course is for anyone who wants to create effective content for blogs, Facebook, Twitter and other social media.

In this course, you will learn how to set up these social media sites correctly and learn how to optimize them. More importantly, you will learn proven principles of web writing and how to help online visitors find the information they want.

You will learn about keywords and linking - the two keys to effective blog posts. You will learn how to write original, interesting content - concisely. You will also learn how to use keywords effectively in killer headlines, in introductory paragraphs and in subheadings, among many other aspects of web writing.

This course is targeted at ...

• people working within the communications industry who want to learn more about web writing
• small business owners who want to increase their cyber footprint
• hobbyists who want to promote their passion on a blog
• and anyone who wants to get on top of the latest online technology and get more control over how they communicate.

Course Details:

• Modules: 4 Modules
• Duration: 6 months
• Start date: At any time; applications all year round via our website

Admission Requirements:

• Basic writing skills are essential
• Computer skills, e-mail and Internet access required
• Some Internet skills would be helpful but not essential.
• No previous tertiary qualification required

There is a skype session option available for this course at any point. More...

Tutor for this course : Karen Lotter

 

Course Curriculum

Module 1 - Social Media Basics

Definition of Social Media  Why writing for the Web is different Writing to be found Keywords and Key phrases   Writing Assignment 1

Module 2 - Headlines, Intros, Optimizing Copy. Setting up a Blog

Writing headlines Writing intros Writing subheadings Understand the concepts of blogging, and have set up your own blog and have started to write blog posts   Writing Assignment 2

Module 3 - Facebook, Linked-In and Video Blogging

You will set up a Facebook Profile for yourself Also a Facebook Business Page You will learn how to use Facebook for Business You will set up a Linked-in Page and start connecting You will be introduced to Video Blogging   Writing Assignment 3

Module 4 - Become a Twitter Rockstar

Setting up your Twitter profile How to find the right followers How to write great tweets How to use twitter effectively as part of your social media mix Hooking up your blog to the aggregators (expanding horizons) Making sure all your social media are connected to each other Social bookmarking Writing Assignment 4

 

How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete one or two writing exercises as well as some online tasks. In total, the course includes ten short writing assignments, all of which count towards the final result of the student. Students must also create a presence on Facebook and set up and run a blog.

Once the writing assignment has been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete.

 

Conditions of Certification:

Students will receive an NZ Writers' College Certificate upon successful completion of the course, provided they meet the following conditions:

• Students must have completed all 12 assignments (namely: 10 writing exercises, the blog and the Facebook Site).
• The course must have been completed within six months of registration
• Students are expected to attain a minimum average of 50% for the course

Minimum Estimated Time Commitment:

• Reading time: 10 hours
• Writing time: up to 20 hours
• Research time: up to 20 hours