Destigmatising AI: Why ChatGPT Isn’t Here to Replace You
For eight years, Amanda Penton of QuickFuse Studios has handled marketing for prominent clients such as Only Organic, Takapoto Estate, Morris & James Pottery, and Natural Things. She has seen the before-and-after of doing business with AI tools like ChatGPT. So in a world of generative AI, in which swathes of text are only a […]
3 Biggest Web Writing Mistakes for SEO
Imagine pouring hours into writing the perfect article, only to find that hardly anyone is reading it. Why? Because if your content doesn’t appear on the first page of Google search results, the likelihood of users seeing it is less than 1%. But don’t fret. Search engine optimisation (SEO) isn’t just a buzzword; it’s a […]
Business Emails: How to Communicate Effectively
The average worker receives over 100 work emails per day and spends multiple hours reading and responding. Finding ways to communicate effectively through business email is key to time efficiency and productivity in the workplace. BY ANDREW BAIRD It’s no secret that business emails take up a large portion of every working day. With so […]