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Price includes GST

Writing a Blog that will get read


Welcome to the Write a Blog that will get Read Course at NZ Writers College.

This blogging course is for anyone who wants to write effective articles for their blog so that their Blog is findable, and becomes an effective media tool to drive visitors to their website.

In this course, you will learn how to set up a blog, write blog articles, and optimize them. More importantly, you will learn proven principles of web writing so that online visitors not only find your blog - but also enjoy reading your posts!
You will learn about keywords and linking - two requirements to write effective blog posts. You will learn how to write original, interesting content - concisely. You will also learn how to use keywords effectively in killer headlines, in introductory paragraphs and in subheadings, among many other aspects of web writing.


Course Details:


This course is for:


Admission Requirements:

  • Cost: $ 749.00 GST inclusive
  • Modules: 3 Modules
  • Duration: 3 months
  • Start date: At any time; applications all year round via our website
  • people working within the communications industry and private individuals who want to learn more about effective Blog writing
  • small business owners who want to increase their cyber footprint
  • hobbyists who want to promote their passion on a blog
  • anyone who wants to take their Blog to the next level
  • Basic writing skills are essential
  • Computer skills, e-mail and Internet access required
  • Some Internet skills would be helpful but not essential.
  • No previous tertiary qualification required
Skype Option There is a skype session option available for this course at any point. More...

Tutor for this course:

Karen Lotter Webwriting Tutor
Since Karen stopped writing political speeches (after 13 years in the trenches), she has focused on writing for the web and presenting workshops on communications-related issues. She has been a Feature Writer at Suite 101.com (http://suite101.com/karen-lotter#), a Canadian based Contents Website for 18 months. You can read more about Karen here.

Course Curriculum

Module 1 - Getting started: Definitions and setting up

  • What is Social Media 
  • What is a Blog?
  • What is Web writing and why is it different from print?
  • How do people read online?
  • Setting up a Blog
  • What is RSS?
  • Writing your About Me/Us page

Two  assignments

Module 2 - Writing and optimizing your Blog

  • How to write to be found
  • Optimizing a Blog post for SEO
  • All about keywords and keyphrases
  • Links and linking
  • How to write a headline
  • How to write a paragraph

Two assignments

Module 3 - Fine tuning: Motivation, content, images and monetizing

  • What is your motivation to Blog?
  • Writing the body of the Blog post
  • The importance of images and good captions
  • Uploading photos to the Blog
  • Rules for better Blog writing
  • Monetize your Blog
  • SEO - making your blog stand out

Two assignments



How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete one or two writing exercises as well as some online tasks. In total, the course includes six short writing assignments, all of which count towards the final result of the student. Most of the assignments require the student to submit their work to their own Blog for assessment.

Once the writing assignments have been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete.


Conditions of Certification:

Students will receive an NZ Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all six assignments.
  • The course must have been completed within three months of registration.
  • Students are expected to attain a minimum average of 50% for the course.

Minimum Estimated Time Commitment:

  • Reading time: 8 hours
  • Writing time: 8 hours
  • Research time: 6 hours

Need more advice about the best course for you?

We would love to chat to you if you have any questions about our writing courses.

If you need some advice about the best course or writing field for you, drop us a line or give Koos or Nichola a call at 09 550 4635. We can tell you about going rates in the field, chance of publishing success and general writing career options both in New Zealand and internationally.

  • If you have questions about how we work, we have information in our FAQ section and How We Train section.
  • If you want to pay off your course fee, please read the information here.
  • For information on our refund policy, please read our policies here.
  • To register for the course, please click here:

Click here to enrol

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About Us

NZ Writers College is a leading online writing school in New Zealand.

We offer specialised, online writing courses tutored by award-winning writers. Get the writing tools you need, expert insider advice and hours and hours of writing practice. Work one-to-one with a professional writer and realise your writing dreams.


NZ Writers College offers online writing classes all over New Zealand, Australia and the Pacific Islands. We have students from Auckland, Hamilton, Tauranga, Napier, Whangarei, Rotorua, Hastings, Wellington, Nelson, Christchurch, Invercargill, Dunedin, Hawkes Bay, Palmerston North, as well as Sydney, Perth, Adelaide, Brisbane, Canberra and Melbourne, Australia.

Contact Us

Nichola Meyer or Koos Turenhout
Email: admin@nzwriterscollege.co.nz

Phone:      +64 9 550 4635

9-5 Monday to Friday

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