A Copywriting Deep Dive: The Role of Words in Modern Marketing
Many brands and marketers know what they want to say. Few know how to say it. That’s where copywriters come in. BY AMY TJASINK ‘Just Do It.’ ‘Think Different.’ ‘Because You’re Worth It.’ For consumers worldwide, these short lines instantly evoke iconic brand images. Though just three or four words long, they likely took weeks […]
An Interview with Emma Russell, Award-Winning Investigative Journalist
WORDS BY JESS COOMBES Award-winning journalist Emma Russell has built a praiseworthy writing career in only six years. In 2017, she wrote for her home town paper, the Whanganui Chronicle. The following year, she became the health reporter at the New Zealand Herald. During her five years at the Herald, Emma uncovered two major investigations […]
5 Reasons Why Writers Should Use Visual Journalism
BY JANE GARDINER The world is changing, and digital media continues to adapt. Rather than despair, writers should see visual journalism as an opportunity for fun, growth and collaboration. Are words enough? In this ever-evolving digital age, writers are increasingly finding the need to adapt and learn skills beyond traditional journalism; visual journalism is one […]