Copywriting 101: How to Craft Compelling Blog and Social Media Posts
By VESELINA YANEVA Copywriting is a powerful tool for convincing and inspiring potential customers or clients online. It’s the craft of using compelling words for the purpose of finding leads and converting them – an essential element of advertising and marketing. Mastering copywriting in blog and social media posts, however, requires time and effort. Here […]
Could Copy-Editing Be Your Career? Here’s Everything You Need to Know
When AI burst onto the scene, many people assumed the days of the copy-editor were numbered. Why pay a human to check commas and catch typos when a machine could do it in seconds? Yet something unexpected has happened: copy-editors and proofreaders in New Zealand have never been busier. It turns out that the flood […]
The Self-Doubt of an Accidental Freelance Journalist
By PAUL HARRIS No, I did not crash my bike into a newsstand, although my journey was somewhat accidental. I went in search of professional development. What I found was a new career as an outdoor travel journalist. As a slightly wayward teenager, journalism was never on my horizon. The