How Raising Money For Charity Can Raise Your Writing Game
Great fundraising campaigns can be masterclasses in powerful and emotive storytelling, as well as raising money for a worthy cause. Professional fundraiser BETH GOULSTONE shares three tips for better writing from the wonderful world of fundraising. When I started work as a fundraiser for the New Zealand AIDS Foundation, I had a lot of questions. […]
Copywriting 101: How to Craft Compelling Blog and Social Media Posts
By VESELINA YANEVA Copywriting is a powerful tool for convincing and inspiring potential customers or clients online. It’s the craft of using compelling words for the purpose of finding leads and converting them – an essential element of advertising and marketing. Mastering copywriting in blog and social media posts, however, requires time and effort. Here […]
How to Find Work as a Freelance Journalist in New Zealand
The key to securing regular work as a freelance journalist is to know the local market inside and out. It is essential to familiarise yourself with the publications you want to write for, including finding out who the editor is. Understanding the target audience for each title is also crucial if you’re going to be […]