Spotlight on Sarah Lang
Written by former AUT journalism student TOM TAYLOR Award-winning journalist Sarah Lang has built a highly successful career on her ability to juggle multiple responsibilities and quickly adapt herself to different circumstances and publications. She shares some of her most stressful stories and her thoughts about the future of journalism in New Zealand. Sarah Lang […]
How Raising Money For Charity Can Raise Your Writing Game
Great fundraising campaigns can be masterclasses in powerful and emotive storytelling, as well as raising money for a worthy cause. Professional fundraiser BETH GOULSTONE shares three tips for better writing from the wonderful world of fundraising. When I started work as a fundraiser for the New Zealand AIDS Foundation, I had a lot of questions. […]
Copywriting 101: How to Craft Compelling Blog and Social Media Posts
By VESELINA YANEVA Copywriting is a powerful tool for convincing and inspiring potential customers or clients online. It’s the craft of using compelling words for the purpose of finding leads and converting them – an essential element of advertising and marketing. Mastering copywriting in blog and social media posts, however, requires time and effort. Here […]