Is My Freelance Writing Awful?
Does your passion for writing outweigh your skill? KATE TAYLOR explores what to do if you suspect your friends aren’t telling you the truth about your writing. Christmas 2023. My one job? Make the pavlova. I was feeling confident. Beat eggs, sugar, throw it in the oven. Not that hard. I’ve got this … right? […]
A Copywriting Deep Dive: The Role of Words in Modern Marketing
Many brands and marketers know what they want to say. Few know how to say it. That’s where copywriters come in. BY AMY TJASINK ‘Just Do It.’ ‘Think Different.’ ‘Because You’re Worth It.’ For consumers worldwide, these short lines instantly evoke iconic brand images. Though just three or four words long, they likely took weeks […]
An Interview with Emma Russell, Award-Winning Investigative Journalist
WORDS BY JESS COOMBES Award-winning journalist Emma Russell has built a praiseworthy writing career in only six years. In 2017, she wrote for her home town paper, the Whanganui Chronicle. The following year, she became the health reporter at the New Zealand Herald. During her five years at the Herald, Emma uncovered two major investigations […]